Friends then dating

The advertisements in The Village Voice were different than those in the various Jewish newspapers and different, also, from those in the New York Magazine.

Someone answering ads in one place might be replying to an invitation to engage in some sort of sex. Others were directed at more sober individuals who were thinking of getting married somewhere down the line.

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Meetings in bars happened from time to time, but were considered somewhat dangerous—at least by the women. Colleges became co-ed, and young people were thrown together informally, making it easy to meet someone of the opposite sex. Instead of couples marrying in their early twenties, they married later.

Often men and women graduated college without yet entering into a serious, let alone permanent, relationship.

Here at Friends With Benefits, we know that the idea of sex with no commitment is anything but new - people have been enjoying all the thrill of racy pleasure, combined with the care and mutual trust you can only find in a friendship, for many centuries.

What is new, however, are expectations and the way people now go about finding a new friend with benefits, or looking for one they used to hook up with.